The Origin Story
Brand Identity Essentials
$2,800+ | 4-8 weeks
All you need to bring your brand to life. Transform your story and what matters to you into a research-driven visual system that makes your brand stand out from the crowd, feels true to you, connects with your people, the ones you’re here to serve, and makes you proud of your business.
Let’s build a brand you’re proud to put out into the world.
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brand strategy: crucial research phase to outline your target audience, your competitors, how you can stand out, and your brand traits.
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visual identity: your logo suite, typography system and brand colors.
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supporting graphic elements: to ensure that even if you remove the logo from a piece of content, your brand is immediately recognizable.
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core brand applications: up to 6 launch-ready pieces, selected according to your brand’s needs (e.g. social posts, reels, or print collaterals).
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brand guidelines: a booklet that keeps your brand’s look steady and consistent, so you always know what fits.
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Launch guide: to show you exactly how to navigate your new brand’s materials and tips for a successful launch.
- Discovery Call
- Brand Questionnaire
- Discovery & Strategy Presentation
- Logo Concepts Presentation
- Two rounds of revisions on the selected concept
- Visual Identity & Brand Guidelines
- Brand Collaterals
- Launch Guide
The Visual Story
Custom Illustration
Custom Quote | Timing depends on project
Create artwork that makes your brand unmistakably yours. Custom illustration can stand on its own or be created as part of a larger design piece. From packaging and editorial materials to campaign graphics, merchandise, and other brand materials.
Styles: See my illustration portfolio for reference.
Let’s create a product you’re proud to share with the world.
- Brand collateral -> business cards, menus, flyers, brochures, promotional materials…
- Merchandise -> t-shirts, tote bags, caps, stickers, pins, art prints, mugs…
- Packaging -> labels, boxes, pouches, bottle/can labels
- Website -> hero illustrations, spot illustrations, custom graphics
- Iconography
- Patterns
- Campaign artwork
- Book & editorial artwork
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Discovery call
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Questionnaire & creative direction
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2 initial sketch directions
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2 rounds of revisions on the selected direction
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1 final artwork delivered as print/digital-ready files
Do you include design?
You can commission the artwork on its own, or have me take it one step further and incorporate it into a designed piece. If your illustration needs to live on packaging, merchandise, editorial materials, campaign graphics, or another brand application, I can handle the design as part of the project too.
The final quote depends on the scope, whether you need illustration alone, illustration plus design, or a larger set of applications.
What if my project requires specialized packaging production?
For projects involving more complex packaging design or specialized print production, I collaborate with a trusted graphic designer with extensive experience in packaging and print production. We can work together throughout the process to make sure the design is both visually considered and technically sound.
Freelance & White Label Design
Illustration and design support for studios, agencies, and designers, including illustrative logo design. Whether you are looking for an external creative partner or a behind-the-scenes designer, email me with your project needs, and we’ll schedule a consultation call.
You can reach me at inquiry@verobouza.com
- Custom illustration
- Logo design
- Graphic design
- Video editing
- Motion design
- Illustration for motion
- and more…
Ongoing Support
Design support for existing/current clients as their brand grows: packaging, collateral, merch, social, campaigns, video editing, adaptations, etc.
Your brand doesn’t stop evolving once the identity is launched. From new packaging and product launches to social content, promotional materials and merchandise, I can help you keep your visual world consistent, thoughtful and recognizably yours as your business grows.
- Packaging design
- Social media graphics
- Marketing & print materials
- Merchandise
- Illustration adaptations
- Campaign assets
- Video editing & simple motion
- New brand materials
We start with a conversation. On a video call, we’ll map out your project’s vision, walk through how I work, and figure out exactly the steps to make your brand unforgettable.
Once the contract and deposit are sorted, you’ll step into your private client portal. It’s a calm, guided space where I walk you through each step, so you never have to wonder what comes next.
& Direction
This is where the real digging begins. I look into your market, search out the symbols hiding in your brand, and build a strategy that acts as the script for everything that comes after.
Now the ideas start to take shape. I build your concepts, visual identity, packaging, or motion assets. You’ll see everything come together in a brand booklet that keeps the whole story connected.
When the final payment is wrapped up, your brand assets arrive in your portal, ready to use. You’ll get a video walk- through on how to use them, plus a month of post-launch support.
You might be wondering…
Some frequently asked questions
Still figuring out where to start?
That’s what the first conversation is for. Tell me about your brand or project, and we’ll find the right fit together.