Brand’s Questionnaire - Veronica Bouza

1. About You & Your BusinessLet's get to meet your brand! What's your brand's name and the story behind it? What does your business do? What products or services do you offer? Who are the people behind it (just you, a team, a family business)? Where is your business based?

2. Purpose & ValuesWhat’s your brand’s mission? Tell 3-5 core values that define your brand. What’s the main message or feeling you want people to get from your brand? If your brand had a slogan or quote, what would it be?

3. Target AudienceWho is your ideal customer (age range, interests, location, lifestyle)? What problems do you solve for them? What kind of emotional connection do you want them to have with your brand?

4. Brand Personality & StyleHow would you describe your brand’s personality (formal, playful, minimal, etc)? Are there any colors or styles you already have in mind? Any colors or styles you absolutely want to avoid?

5. Visual Inspiration & StorytellingWhat existing brands or visual identities do you admire, and why? (Feel free to drop links or references.) Do you have a moodboard or Pinterest board already? Do you have specific imagery or motifs that connect to your story? (For example: a childhood memory, a natural element, a location, a cultural symbol…)

6. Final ThoughtsIs there anything else I should know about your brand or your vision? Do you have any specific concerns or questions about the creative process?

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