Blossom Tea is a tea brand grounded in Japanese symbolism and tradition. The goal was to build a visual language that feels calm, present, and fresh. The brand draws on the sakura flower for impermanence, the butterfly for transformation, the rising sun for new beginnings, and the mirror for self-reflection. These ideas shaped everything from the logo to the packaging story.
Blossom Tea needed to stand out and feel true to its roots. By weaving in modified Ukiyo-e artwork on the packaging and digital pieces, we built a look that’s both distinct and easy to recognize. Each visual was retouched to match the brand’s soft, sophisticated feel.
